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The Importance of Voice Search for Your Business SEO

According to DeepCrawl, 55% of teens and 41% of adults were already using voice search by March 2016. Top SEO company in San Diego say that voice that the success of voice search is hidden in its ease of access. All users have to do is to simply unlock their devices and say “Hello Google”. Other tech giants like Amazon and Microsoft soon realized the potential of voice and jumped into the market with their versions of voice assistants. Any St. Loius SEO company would agree that what once was a Hollywood fantasy has now evolved into a technological revolution.


But does voice search has any significance as far as your business is concerned?

BrightLocal, a local SEO solution provider, did a study in 2018 with 1,012 US-based consumers to realize the impact of voice search. The data spoke for itself. As a response to their question “Have you used voice search to find information for a local business in the last 12 months?”, 56% of respondents answered yes. Their choice of a device being their smartphones.



According to Gartner, About 30% of all searches will be done without a screen by 2020. And finally, as per Comscore,  50% of all searches will be voice searches by 2020. Amazing, isn't it? Such a shift from traditional search methods to voice search. It only makes sense now to think more and more about shifting your gears from traditional search methods to voice search.


Why people Prefer Voice Search?


Optimizing your business website has many advantages as nowadays people tend to prefer it more and more. The sales of smart speakers concreate this claim. According to Techcrunch39 million Americans owned a smartphone speaker in 2018.  But why people are suddenly in so much love with voice search? The most positive thing about voice search is that people tend to use it when they need something specific and immediate. So, say, if you need to search for a certain product, manufactured by a certain specific brand, with some particular specifications, then typing long sentences might feel uneasy to you.  On the other hand, you can simply speak whatever is on your mind to your voice assistant, and it will take care of it. As St. Loius SEO company would put it: “The smart speakers make it even easier. Now you don’t even have to go through the pain of typing into your smartphones. You can simply speak from anywhere in the house ( but well within the range of the device) and boom!  It’s done. Voice search save you from physical efforts. That’s why people love it”


Marketers have already picked up the trend. Business owners have started optimizing their websites according to voice search already. It’s time you started yours. As optimising your voice results for your local business would only help you to stay ahead of your competition. And if you are having any troubles in doing that yourself, then simply say “Google, get me Top SEO companies in San Diego for my local SEO.”